PUMA
Quando Surge o Palmeiras
Estud.io
Quando Surge o Palmeiras
Estud.io
PUMA and Palmeiras launched the club's new uniform for the 2022 season, titled "Home". The new jersey celebrates the historic achievement of the 1942 Paulista Championship, which was famously referred to as the "Arrancada Heroica" by sports journalists and fans.
The accompanying film takes us back to the time when the club, originally known as Palestra Italia, transitioned to being called Sociedade Esportiva Palmeiras. The campaign effectively captures the emotions, sensations, and reactions that fans experience and share when witnessing Palmeiras taking the field under its current name for the first time. The campaign features a manifesto-like text that further enhances this nostalgic portrayal.
The accompanying film takes us back to the time when the club, originally known as Palestra Italia, transitioned to being called Sociedade Esportiva Palmeiras. The campaign effectively captures the emotions, sensations, and reactions that fans experience and share when witnessing Palmeiras taking the field under its current name for the first time. The campaign features a manifesto-like text that further enhances this nostalgic portrayal.
