Bohemia
O Sabor Que Move O São João
Crispin Porter + Bogusky
O Sabor Que Move O São João
Crispin Porter + Bogusky
Bohemia, a Brazilian beer brand owned by Ambev, has announced Juliette Freire, the former winner of Big Brother Brasil 2021, as its spokesperson for Culture and Traditions. The brand and partnership highlight the appreciation of Bohemia's identity, roots, and culture.
The initial initiative of this collaboration centered precisely around the celebration of one of Brazil's most cherished festivals: São João. For the 2021 edition, Bohemia invited everyone to experience the joy of the traditional Northeastern festival from the comfort of their own homes, while respecting social distancing and the necessary health measures amid the Covid-19 pandemic.
The initial initiative of this collaboration centered precisely around the celebration of one of Brazil's most cherished festivals: São João. For the 2021 edition, Bohemia invited everyone to experience the joy of the traditional Northeastern festival from the comfort of their own homes, while respecting social distancing and the necessary health measures amid the Covid-19 pandemic.
