PUMA
De Onde Vem o Ouro
Estud.io + Plant
De Onde Vem o Ouro
Estud.io + Plant
To launch the new Palmeiras shirt, which prominently features gold as a tribute to their remarkable achievement of winning three championships in a single year, known as the triple crown, we pondered the origin of this gold. It did not originate solely from the titles themselves but rather from the 37 matches that paved the way to victory, each with its own unique narrative.
To celebrate those matches, we presented them on 37 golden plaques, displayed on the walls around Allianz Parque’s neighborhood, the club's stadium. This vibrant region, immersed in Palmeiras culture, will now immortalize the tale of the club's triumphant conquest of the state, country, and continent, all within a single year.
To celebrate those matches, we presented them on 37 golden plaques, displayed on the walls around Allianz Parque’s neighborhood, the club's stadium. This vibrant region, immersed in Palmeiras culture, will now immortalize the tale of the club's triumphant conquest of the state, country, and continent, all within a single year.
