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Liv Up
Mercado Liv Up
Estud.io
In 2021, Liv Up introduced Mercado Liv Up, an online marketplace dedicated solely to offering good choices, with a strong emphasis on healthy foods and making a positive impact on the world. By implementing a streamlined and proprietary supply chain model, the brand delivers enhanced value to consumers while also benefiting the environment. This approach allows the company to minimize waste, resulting in better prices for both producers and consumers.

To introduce this exciting new initiative, we crafted a modern tone of voice and a visually captivating identity, characterized by vibrant and appetizing visuals.