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ESPN
Supercopa de España
Africa DDB
"The greatest rivalry in the universe". That's how many sports fans describe the match between Barcelona and Real Madrid, which occurred during the 2017 Supercopa de Espana. ESPN, having the exclusive broadcasting rights for the match between the Spanish Champion (Real Madrid) and the Copa Del Rey winner (Barcelona), organized an activation to promote the game. In just one week, signs were meticulously created on a wheat plantation situated in Itaberá, a rural town in São Paulo. These designs portray a soccer field and evoke an otherworldly presence.