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Budweiser
Showtime
Africa DDB
Bud brought together actor Rodrigo Santoro and rapper Rincon Sapiência for a new interactive campaign. In a monologue recorded especially for Budweiser, Rodrigo Santoro narrates the difficulties of being an actor, mainly due to the fact that he portrays numerous characters with different personalities throughout his career without losing his true essence, just as Budweiser stays true to its approach in beer-making.

Rincon Sapiência, a rapper from São Paulo, released an unreleased song in collaboration with Budweiser titled 'Autêntico X Excêntrico X Incomparável'.