Bohemia
Baralho Cervejeiro
Crispin Porter + Bogusky
Baralho Cervejeiro
Crispin Porter + Bogusky
Similar to cold beer, football matches, engaging conversations, and delicious food, card games are an integral part of Brazilian bar culture. However, due to the quarantine restrictions, people couldn't visit their favorite pubs. To bring a piece of that culture into their homes, we introduced an illustrated card deck.
Each suit represents a specific category: beer production, beer history, the history of Bohemia, and, of course, bars. Every card in the deck showcases a unique fact related to these categories.
We sent out these card decks, along with two glasses and a bottle of Bohemia, to fans and influencers. All they had to do was put on their poker faces and savor the experience.
Each suit represents a specific category: beer production, beer history, the history of Bohemia, and, of course, bars. Every card in the deck showcases a unique fact related to these categories.
We sent out these card decks, along with two glasses and a bottle of Bohemia, to fans and influencers. All they had to do was put on their poker faces and savor the experience.
