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Budweiser
Bud&Bbq Book
Africa DDB
Barbecue is a culinary tradition that unites families and friends. Budweiser, renowned as one of the world's most traditional beers, aimed to demonstrate its perfect pairing with barbecue. In order to connect these two aspects, we created two exclusive limited edition books, Bud and BBQ, which were exclusively available in Brazil. These books were conceived with the intention of showcasing the ideal combination of Budweiser beers and barbecue. BUD delves into the 140-year-old brewing process of Budweiser, while BBQ highlights the unique techniques of 26 renowned Brazilian chefs who generously share their secrets and expertise on Brazilian barbecue, including special beef cuts. Although each book can be enjoyed independently, the pages have been meticulously designed to seamlessly fit together, offering a comprehensive experience when appreciated as a whole.